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Hey there, lovely!

Welcome. I am Ashley Tramm, and I am so glad you are here! My goal is to educate and empower you to feel your very best by sharing the latest tools up my sleeve. I think we will have a little fun along the way, too! Thanks for being here.

xoxo

Ashley Tramm
Shimmery and New

Shimmery and New

As a makeup artist, I love to play with new color. There is something so thrilling about trying the latest makeup palette, and I am extra excited about alllll these new colors. Fifteen to be exact!

So what makes these unique and differentiates these powders from the sea of products out there in the market?

These powders deliver on four key criteria that we'll call the ‘4 Ps’:

PAYOFF: one-swipe full-color intensity. Beautycounter selects safer, artist-grade pigments that deliver rich color payoff. This is a makeup artist's dream, but these are amazing for every woman on the planet.

PRECISION: Beautycounter's formula goes through a triple-milling process that grinds the ingredients to the most perfect, most precise particle size. The result is silky-smooth, blendable powders with even application. All I can say is that these truly go on so smoothly and are so blendable.

PERFORMANCE: long-wearing color. This formula contains ‘Butterpowder,’ which is a natural binding ingredient that helps the powders attach to skin and stay on all day. Yay for long-wear! 

PURITY: Beautycounter screens every batch of these powders for heavy metals, to ensure delivery of higher-performing, significantly safer formulas. Additionally, all the new powder formulas are vegan, and the compacts are made with FSC-certified paper. The eyeshadow, bronzer and highlighter compacts come with removable mirrors.

Wanna take a little peek? I feel like it's Christmas in July! So on the first Day of Christmas in July, my true love gave to me...

3 New Eyeshadow Palettes

Oh girl, these are good. These are you scream, I scream, we all scream kinda good! There are three "looks" - Classic, Romantic, and Statement, and each palette contains buttery, satiny luscious shadow that will stand up to the day. The pop of sparkle in the middle of each is so gorgeous and will be perfect to play with on a date night or girls' night. I love sparkle...it just brings me back to my Theta sorority days.

 


7 New Blushes

 Blushes in Guava, Raspberry, and Passionfruit

Blushes in Guava, Raspberry, and Passionfruit

Pinch me! These beautiful blushes have the perfect color payoff and are long-lasting. Each blush is so beautifully formulated and gives the cheek that lovely youthful flush. 

 Blushes in Melon, Date,  Sorbet, and Nectar

Blushes in Melon, Date,  Sorbet, and Nectar


3 New Bronzers

For that perfect sun-kissed look, these bronzers offer all the glow. It adds warmth to the skin and comes in three perfect shades.

 Bronzers Left to Right: Dune, Surf, Cabana

Bronzers Left to Right: Dune, Surf, Cabana


2 New Highlighters

These babies come in Topaz and Halo, and add that last touch of goddess to the face. I like to place highlight along the tops of the cheekbones, under the brow bone, on the bridge of my nose and on top of the cupid's bow. It adds a dewy and healthy effect to the skin. These are divine.

 Highlighters in Halo and Topaz

Highlighters in Halo and Topaz


You can bundle these products by grabbing the Flawless in Five, where you get six products including the all-new blush to create an easy five-minute face. The all-new Get the Look combination comes with four products, one of the new eyeshadow palettes, an eyeliner, one of the new bronzers or highlighters, and a lipstick. It is the perfect addition to the Flawless in Five.

The Classic

The Classic

The Romantic

The Romantic

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The Statement


Want to book a lesson? Let's get together and play with all these fun new products! I would love to meet you face-to-face!

This or That: Makeup Edition

This or That: Makeup Edition

Add These 3 P's To Your Summer Routine

Add These 3 P's To Your Summer Routine